wouterf
24 jul 2018 10:47
Uit de terms of service;
You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any Content that you post on or in connection with the Services. This license ends when you delete your Content or your account unless your Content has been shared with others, and they have not deleted it.
En uit het privacy statement;
Strava may de-identify or aggregate the content you make available in connection with the Services, in ways that do not personally identify you. Examples of such aggregated information or statistical data include information about equipment, usage, demographics, routes and performance. Strava may use, sell, license, and share this information with third parties for research, business or other purposes such as to improve walking, running or riding in cites via Strava Metro. Strava also uses aggregated data to generate our global heatmap. Please visit your privacy settings if you object to Strava using your information for these purposes.
Gegevens voor verdere gerichte marketing worden dus niet gedeeld (maar kan Google perfect voor andere partijen doen), maar geaggregeerde data dus wel ihkv Metro. Daarbij worden dus inspanningen gedaan om de data te anonimiseren (hoewel als jij ergens op een eiland woont en de enige fietser bent, ben je misschien wel te herleiden).